Free UK delivery on orders over £50  ·  10% of every purchase goes to the British Heart Foundation
CHAKDE
Our Story

CHAKDE.

A word. A feeling. A movement. Chakdeis Punjabi for encouragement — it's the thing you say when someone needs to hear “you've got this.” We built a brand around that moment.

Where it started

CHAKDE started in Walsall with a simple idea: clothing that carries a message worth wearing. In a world of generic gym apparel, we wanted to make something that spoke — that reminded people of what they're capable of every time they pulled it on.

The name comes from Punjabi, but the feeling is universal. That push you give someone when they need it. That voice in your head when the last rep gets hard. That energy you carry into every room you walk into. That's CHAKDE.

We're a small brand with a big heart — literally. From the beginning, we committed to donating 10% of every sale to the British Heart Foundation. Because strength means lifting others up, not just yourself.

What we stand for

Encouragement

Every piece of CHAKDE clothing carries a message. Not a logo for the sake of a logo — a genuine reminder that you can do hard things.

Equality & Inclusion

CHAKDE is for every body, every background, every fitness level. The gym shouldn't feel exclusive. Neither should the clothing you wear to it.

Giving Back

10% of every purchase goes to the British Heart Foundation. No minimum. No caps. Every order counts.

Ready to move with purpose?

Every purchase is a statement. Wear something that means something.

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